The new question might be "What's on your Nike?"
Nike Inc. (NYSE: NKE), which is based near Beaverton, Ore., and Apple Computer Inc. (NASDAQ: APPL), which is based in Cupertino, on Tuesday announced a partnership to connect an iPod Nano to footwear.
The first product developed through the partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to "talk" with an iPod Nano to connect a runner with a personal running and workout experience.
Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.
The new Nike+ Air Zoom Moire is the first footwear designed to communicate with the iPod. With the Nike+ footwear connected to iPod Nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to the iPod. A new Nike Sport Music section is on the iTunes Music Store and there is a new nikeplus.com personal service site.
The Nike+iPod Sport Kit, which works with Macintosh and Window PCs, is expected to be available within 60 days for a suggested retail price of $29 through the Apple Store, Apple's retail stores, Apple authorized resellers as well as Nike.com, Niketown, NikeWomen stores and select retail stores in the United States.
The Portland Business Journal